Figma Templates

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I led the creation of Figma's template subfolder, which included 300+ templates for both Figma Design and FigJam. These templates are core to our self serve funnel, and are prevalent in the product and across all marketing channels including email, paid ads, and organic search.

This project had two main components: creating the template itself, and building the landing page associated with it. The template itself is surfaced in the product and community, to re-engage and activate existing users. The landing pages are surfaced through top of funnel touchpoints with additional context on Figma as a product.

These template pages today average ~180k unique clicks / month.